In addition, though, they also sued rival comic book publishers whose characters they believed were too similar to Superman. One of the secrets of DC's early success was the business acumen of its management. Harry Donnenfeld and Jack Liebowitz created printing and distribution mechanisms that were able to ensure their comics were on every newsstand. Beck and Bill Parker - to " give me a Superman, only have his other identity be a 10-or 12-year-old boy rather than a man." They complied and created Captain Marvel, a teenage boy who simply needed to utter a magic word in order to be transformed into a superhero. Captain Marvel was a hit who, across the 1940s, outsold Superman he even became the star of a superhero TV series. Fawcett commissioned two members of his staff - C.C. One of the most famous examples was at Fawcett Comics, where circulation editor Roscoe K. The Man of Steel was a remarkable success, and every single comic book publisher scrambled to catch up to DC. Superhero comics really began in 1938, when Superman appeared in Action Comics #1.
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